The Secret To The Perfect Facebook ad Image WORDS-622

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The Secret To The Perfect Facebook ad Image WORDS-622:
Facebook Advertising can be tough. And it’s getting tougher every day. As more advertisers realize the potential and jump on board, the increased competition can quickly turn a winning ad into a money-waster.

After managing hundreds of thousands of dollars in Facebook Advertising (and wasting lots of money making conceivable mistake), I still learn new, surprising things with every new campaign I create.Its easy to get confused with Facebook  advertising.
From behavioral targeting to pixel tracking, Facebook offers a bewildering number of targeting options, advertising best practices, and ad formats.

The perfect Facebook ad is clear about the action it wants the prospect to:Every campaign or ad format in the world can be boiled down into two types: ads designed to engage your prospect’s attention and ads designed to drive a direct action such as sale, app install, or lead.

In a perfect world, your campaign does both. But in most cases, you’ll either get one or the other. Brand awareness is valuable. It’s a smart strategy that builds your business over the long-term. But too many campaigns try to mash brand awareness and direct response together. Unless you’re a marketing genius, it rarely works.


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