Search Engine Marketing : An Overview
Search Engine Marketing(SEM) SEM is a digital marketing strategy to grow your business through online marketing. SEM focuses on advertisements, and marketing is done using paid Ads. SEM is the set of processes to display your Ads on the search engine result page. The Ads will appear according to the bid keywords. The advertisers bid on the keywords they want and the Ad will appear on the top of the search engine result page whenever people search using similar keywords. Showing your Ads on the top of the search engine result page (SERP) can lead to getting more traffic. When the number of visitors increases the number of potential customers increases too. So you can boost up your businesses. Always showing Ads on the top of SERP can lead to building trust in your website and it also helps to build brand awareness among people. Search Engine Marketing help to make the Ads visible to the right people who want to purchase the product. If those who see the Ads are getting impress...