How To Use Twitter For Marketing? Twitter Marketing Strategy to succeed

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Twitter marketing: Advanced Marketing Tips.



What Is Twitter Marketing?

Twitter marketing is the utilization of Twitter by businesses to create and distribute content to targeted audiences, build community interest in their brand, and, hopefully, generate sales. Twitter enables businesses to connect with a global pool of potential customers.

How Is Twitter Used For Marketing?

Twitter advertising can help you expand your audience, promote your products, drive traffic to your website, and more. You can promote your account to gain new followers or individual tweets to increase engagement and campaign visibility.

Twitter Marketing Tips:

1. Complete your profile

Creating an excellent first impression on new followers begins with an on-brand, professional Twitter profile.

Handle: This is how viewers can find you on Twitter and it also provides as your account name. In general, you want your handles to be the same across social media and to contain the name of your business.

Profile Picture: Every tweet you send includes your profile photo, so it should be  attractive Use your word mark or logo,  but make sure to use  the correct  dimensions for a clean, crisp image.

Header image: Update your header image more frequently than your profile  photo because it is displayed on your profile page.

Bio:  To showcase the personality of your brand, use a tagline.

URL: Your company website needs to live here the majority of the time.

Location: providing a location makes your profile feel more personal and real to audiences. This is important for small businesses with physical store, as you want customers to be able to find you offline.

2.Use Lists to organize your feeds.

On Twitter, you can create as many lists as you want Moreover, unlike the main feed, which is ordered by Twitter's secret algorithm, tweets in your lists are ordered chronologically, making it easier to keep up with evolving issues and current events. Make a list of your competitors' accounts, influential thought leaders in your industry, and members of your own team. Remember that list is public, so choose your names carefully. You can also subscribe to lists created by other users. If an influential industry member has already compiled a list of accounts to follow, simply subscribe to it:

1.     Navigate to their profile page.

2.     Click the icon with the three dots above their bio, then select View Lists.

3.     You can see the lists they’ve created, as well as lists that include their               account, and lists  that they subscribe to.

4.     Click the list you want to follow.

5.     Hit Subscribe.

 To see all the lists you own, follow and appear on, click Lists in the left-hand menu on your Twitter home page

3. Develop your voice in order to gain followers.

Twitter is a very conversational platform. Although images and videos can be used,  gaining fans and connecting with followers requires an authentic, appealing voice.Even if multiple team members share responsibility for your account, your tweets should have a consistent tone. While all brands have a unique voice, there are a few commonalities among the best of them: Show personality, Your brand voice should be stable across all platforms and convey your company values. Are you daring?  Funny?  Inspirational? Bold? These characteristics should be communicated through your tweets. Be Sincere, The goal of Twitter is not to attract followers by any means necessary; it’s to help you connect with customers and build trust with them.

4. Conduct A Twitter Poll

Twitter does not provide as many creative arrangement options as platforms such as Instagram or Facebook.  It is highly focused on conversations replies, mentions,  and so on. And Twitter poll allows you to ask questions and provide up to four answers. And they are simple and entertaining. Polls are an excellent way to engage your audience. And if there's one thing people enjoy doing on Twitter, it's expressing strong opinions on minor issues.

5. Use Hashtags

Hashtags are available on all social media platforms, but they are originated on twitter. And they continue to be a valuable tool to increase the engagements. Understanding how and where to use hashtags on Twitter will increase the impact of your content and allow you to reach new audiences who share your interests.

Use appropriate hashtags: Make use of hashtags that are relevant to your industry  and niche. Investigating which hashtags are popular among your competitors can provide useful information.

Develop a branded hashtag: This is a hashtag specific to your company that can be used to collect and organize content about your company. They're ideal for campaign promotion and locating user-generated content.

Observe trends: The Explore page on Twitter displays the most recent trending topics, including hashtags.

6. Schedule Your Tweets For Optimal Post Times

Take your Twitter strategy to the next level by scheduling tweets ahead of time rather than manually posting them one at a time. Scheduling allows you to streamline your social media time and stay on top of your content calendar. As a result, you'll never miss an important tweet because your afternoon meeting ran late. You can also take advantage of the best times to post and increase your engagement by scheduling your tweets. These times are based on overall Twitter engagement; your specific audience may be more active at different times. You can learn what times are best for you by measuring your performance with analytics and adjusting your posting schedule accordingly.

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