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Showing posts from January, 2023

What are Long-tail keyword in SEO and how to use them?

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Long-Tail Keyword in SEO Long-tail keywords are keywords or key phrases longer than a keyword. They have a high search volume. That's why the  long-tail keywords are named in this way .  L ong-tail  keywords are less competitive  when compared to short-tail keywords. Long-tail keywords carries short-tail keywords. Long-tail keywords also assist you in connecting with specialized audience.  Long-tail keywords are crucial for keyword research.   Anything up to three words can be considered as a long tail keyword. They tell people more about your content’s. People who use long-tail keywords in search know more about what they want. So companies can see  better conversion rates  when using long-tail keywords. There is less competition for long tail keywords.  User don’t need to be confused with hundreds of search results. Long-tail keywords are  much easier to rank  than short-tail keywords because of low competition Long-tail keyword...

Important Factors Affecting SEO Ranking - Brahma IT Solutions, Kochi

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Search Engine Optimization (SEO) is a practice of orienting your website to rank higher on search engine result page (SERP) so that you receive more traffic. The main purpose is to rank on first page of Google search result .   Here are some Most Important factors affecting SEO Ranking  :                         Optimized content : Search engine robot will rank highly optimized content higher on search engine page than non optimized content. High-Quality content : Creating pages that increase time on page, lower bounce rate and provide    helpful content to user Page speed : Fast loading website can improve its ranking, as it provides better user experience. Also including mobile page speed. Backlinks: Links are crucial in SEO ranking. google uses inbound link as one way to help determine how authoritative and relevant the content is. User Experience : website that is easy to use and good user experience c...