Important Factors Affecting SEO Ranking - Brahma IT Solutions, Kochi

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Search Engine Optimization (SEO) is a practice of orienting your website to rank higher on search engine result page (SERP) so that you receive more traffic. The main purpose is to rank on first page of Google search result.

factors affecting SEO ranking
                       
  • Optimized content : Search engine robot will rank highly optimized content higher on search engine page than non optimized content.
  • High-Quality content : Creating pages that increase time on page, lower bounce rate and provide    helpful content to user
  • Page speed : Fast loading website can improve its ranking, as it provides better user experience. Also including mobile page speed.
  • Backlinks: Links are crucial in SEO ranking. google uses inbound link as one way to help determine how authoritative and relevant the content is.
  • User Experience : website that is easy to use and good user experience can improve the ranking.(RankBrain)
  • Social signals: Google officially declared that shares aren't direct ranking factors. Links from twitter, facebook and other social media platform  aren't counted same as links from authoritative websites.

why is it important to rank in search engines?

If you have a website its essential to rank in search engines. The higher you rank in search engine result page (SERP) the more likely to prospects will see you and click through your site. So its important to increase your organic page ranking.
  • Top position gets more traffic : the more people that visit your website will likely to increase click through rate and boost your traffic.
  • High Return on Investment : The higher your website rank in search engine, the higher chances are you will make money. Through click through rate (CTR) can improve ROI rate.
            return on investment

  • Increases business authenticity : Quality content is the backbone of every successful website.  A top-notch website is trusted by its readers, and it’s often considered the most trusted source for the topic. 

Conclusion :

In conclusion, understanding the above mentioned  factors affecting SEO ranking can also be useful for readers and analyst who wants to study how search engines works and how they rank websites.

   






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