What are Long-tail keyword in SEO and how to use them?

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Long-Tail Keyword in SEO


long tail keyword

Long-tail keywords are keywords or key phrases longer than a keyword. They have a high search volume. That's why the long-tail keywords are named in this way. Long-tail keywords are less competitive when compared to short-tail keywords. Long-tail keywords carries short-tail keywords.

Long-tail keywords also assist you in connecting with specialized audience. Long-tail keywords are crucial for keyword research. Anything up to three words can be considered as a long tail keyword.

  • They tell people more about your content’s.

  • People who use long-tail keywords in search know more about what they want. So companies can see better conversion rates when using long-tail keywords.

  • There is less competition for long tail keywords.  User don’t need to be confused with hundreds of search results.
  • Long-tail keywords are much easier to rank than short-tail keywords because of low competition
  • Long-tail keywords are easier to work.
long tail graph


How To Use Long-Tail Keywords?

  • The first step to using long-tail keywords is finding the right keyword. You have to find the best long-tail keyword for you. You should also write down your keywords based on your content.  For example, if you sell clothes, keywords like “Active wears” or "party wears" are look good.
  • Take long-tail keywords you found using the method mentioned above and add them throughout your content. It’s smart to have primary keyword used in content one to two percent of your total content word count. 
  • You should use these keywords in your page’s title tag, meta description, image alt text, and the anchor text.
















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