Brahma IT Solutions Kochi

SEO vs PPC: Finding the Right Fit - Brahma IT Solutions, Kochi Improving Business with SEO and PPC What is search Engine optimization (SEO)  search engine optimization is anything done to improve the ranking of a website on search engine results pages (SERPs). The goal for most businesses is to increase their website visibility or traffic and ranking high for targeted search terms or phrases on search engines like Google and Bing will do just that. How SEO can Boost your business: Conducting keyword research and targeting: Keyword research can help you to find which keywords are best to target. And it also provides valuable insight into the queries that your target audience is actually searching on Google. The insight gained from actual search terms can inform content strategy and marketing. It helps shape your overall approach, strategy, and content creation. On-page optimization techniques: On-page SEO is one of the most important processes you can use for achieving higher ra...

  Search Engine Optimization (SEO) is orienting your website to rank higher on the search engine result page (SERP) to receive more traffic. The primary purpose is to rank on the first page of Google search results . Here are some  Most Important factors affecting SEO Ranking   : Optimized content:  Search engine robots will rank highly optimized content higher on search engine pages than non-optimized content. High-Quality Content:  Creating pages that increase time on the page, lower bounce rate, and provide    helpful content to the user Page speed:  Fast loading website can improve its ranking, as it provides a better user experience. Also including mobile page speed. Backlinks:  Links are crucial in SEO ranking. Google uses inbound links as one way to help determine how authoritative and relevant the content is. User Experience : a website that is easy to use and good user experience can improve the ranking. (RankBrain) Social signa...