Important Factors Affecting SEO Ranking - Brahma IT Solutions, Kochi

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Search Engine Optimization (SEO) is orienting your website to rank higher on the search engine result page (SERP) to receive more traffic. The primary purpose is to rank on the first page of Google search results.


  • Optimized content: Search engine robots will rank highly optimized content higher on search engine pages than non-optimized content.
  • High-Quality Content: Creating pages that increase time on the page, lower bounce rate, and provide    helpful content to the user
  • Page speed: Fast loading website can improve its ranking, as it provides a better user experience. Also including mobile page speed.
  • Backlinks: Links are crucial in SEO ranking. Google uses inbound links as one way to help determine how authoritative and relevant the content is.
  • User Experience: a website that is easy to use and good user experience can improve the ranking. (RankBrain)
  • Social signals: Google officially declared that shares aren't direct ranking factors. Links from Twitter, Facebook, and other social media platform aren't counted the same as links from authoritative websites.

why is it important to rank in search engines?

If you have a website it's essential to rank in search engines. The higher you rank in the search engine result page (SERP) the more likely prospects will see you and click through your site. So it's important to increase your organic page ranking.
  • Top position gets more traffic: the more people that visit your website will likely to increase the click-through rate and boost your traffic.
  • High Return on Investment: The higher your website ranks in the search engine, the higher your chances are you will make money. Through click-through rate (CTR) can improve the ROI rate.
            return on investment

  • Increases business authenticity: Quality content is the backbone of every successful website.  A top-notch website is trusted by its readers, and it’s often considered the most trusted source for the topic. 

Conclusion :

In conclusion, understanding the above-mentioned factors affecting SEO ranking can also be useful for readers and analyst who wants to study how search engines work and how they rank websites.

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