SEO vs PPC: Finding the Right Fit - Brahma IT Solutions, Kochi

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SEO vs PPC: Finding the Right Fit - Brahma IT Solutions, Kochi


Improving Business with SEO and PPC

What is search Engine optimization (SEO)

search engine optimization


 search engine optimization is anything done to improve the ranking of a website on search engine results pages (SERPs). The goal for most businesses is to increase their website visibility or traffic and ranking high for targeted search terms or phrases on search engines like Google and Bing will do just that.

How SEO can Boost your business:

  • Conducting keyword research and targeting:
    keyword research and targeting

Keyword research can help you to find which keywords are best to target. And it also provides valuable insight into the queries that your target audience is actually searching on Google. The insight gained from actual search terms can inform content strategy and marketing. It helps shape your overall approach, strategy, and content creation.

  • On-page optimization techniques:
    on page optimization techniques

On-page SEO is one of the most important processes you can use for achieving higher rankings in a search engine’s organic results and running successful SEO campaigns. Here are some common on-page optimization techniques:

  1. Keyword Optimization
  2. Meta Tags
  3. URL Structure
  4. Content Optimization
  5. Image Optimization
  6. Internal Linking
  7. Schema Markup
  8. User Experience (UX) Optimization
  • Technical SEO best practices:
    Best technical seo practices

Technical SEO can greatly impact a website’s performance on Google. If pages on your site are not accessible to search engines, they won’t appear or rank in search results no matter how valuable your content is.This results in a loss of traffic to your website and potential revenue to your business.Plus,  the page speed and mobile-friendliness of a website are Google-confirmed ranking factors.Common tasks associated with technical SEO include the following.

  1. Ensuring Your Website is Mobile Friendly
  2. Addressing Duplicate Content
  3. Registering your site
  4. Optimizing Site Structure
  5. Putting keywords in headers
  • Building high-quality back links for authority:
    importance of backlinks

High-quality back links are crucial for website authority. They come naturally from reputable, relevant sites with good domain authority. Obtaining them requires valuable content, outreach, and relationship building. Unethical practices like buying links or participating in link schemes can lead to penalties and harm your rankings. here are some best types of back links.

  1. Editorial Back links
  2. Back links From Guest Blogging
  3. Back links in Business Profiles
  4. Back links from Webinars
  5. Free-Tool Back links
  6. Acknowledgment Back links
  7. Guest Post Bio Links
  8. Badge Back links
  9. Comment Back links
  • Optimizing for mobile devices:
    optimizing for mobile

Optimizing for mobile devices means ensuring that your website is designed and developed to provide the best possible experience for users who access it on smartphones and tablets. It involves making your website responsive, which means it automatically adjusts its layout and content to fit different screen sizes. This ensures that your website looks and functions well on smaller screens, with easy-to-read text, properly sized images, and intuitive navigation. Mobile optimization also focuses on improving page load speed on mobile devices.

Here are some Best mobile optimization practices you need to know
  1. Make Sure All Content Is The Same On Desktop & Mobile.
  2. Above The Fold Isn’t Gone Entirely.
  3. Use A ‘Top Down’ Development Approach.
  4. Use Responsive Design Techniques.
  5. Don’t Focus Exclusively On The Mobile Consumer, Though.
  6. Think ‘Code’ Instead Of ‘Images Everywhere’ To Increase Site Speed.
  7. Customize WordPress For Mobile.
  8. Don’t Use Intrusive Interstitials To Sell Your Product.

What is Pay Per Click Marketing

Pay per click marketing

PPC or pay-per-click is a common advertising model in online campaigns that helps drive traffic to a website. It is very efficient because the advertiser only pays the publisher when the ad gets clicked on. This prevents advertisers from investing their budgets into campaigns that can't be measured quantitatively.

How PPC can Boost your business:

  1. Instant Exposure
  2. Driving More Traffic
  3. Targeted Advertising
  4. Cost Control
  5. Data-Driven SEO Strategy leveraging Measurable Results from PPC.
  6. PPC ads don’t depend on algorithm changes.
  7. PPC ads allow for smart re-targeting

In conclusion, by the help of both SEO (Search Engine Optimization) and PPC (Pay-Per-Click) advertising you can Drastically improve your business's online presence and drive results. SEO boosts your website's visibility in organic search results, attracting targeted organic traffic for the long term. With SEO, you can achieve higher search rankings, driving relevant visitors to your site. On the other hand, PPC provides immediate visibility by placing your ads at the top of search engine results pages or on relevant websites, driving immediate traffic and generating leads.





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